Founded with a mission to promote sustainability and creativity, Rareform transforms used billboard vinyl into unique bags and accessories. By repurposing freeway billboards, the company aims to reduce waste and provide consumers with one-of-a-kind products that stand out in the market. Their product line includes everyday totes, crossbody bags, travel totes, duffles, coolers, and various small accessories, catering to eco-conscious individuals who value both style and environmental responsibility.
Rareform has garnered attention for its innovative approach to recycling and has attracted notable investors and supporters within the sustainability and fashion communities. The company's achievements include significant reductions in landfill waste and a growing customer base that appreciates their commitment to eco-friendly practices. Overall, Rareform's impact extends beyond fashion, contributing to broader environmental conservation efforts and setting a precedent for sustainable business practices in the industry.