Reality Trail is a B2B SaaS platform that creates AR and AI-driven customer experiences, extending beyond traditional CRM into Customer Experience Management (CEM).
Jaslyn Ferguson relocates from Orlando, Florida, to Oklahoma and participates in Tulsa Remote, leveraging her entrepreneurial background to contribute to local initiatives. The program supports community-building and historical preservation efforts in Tulsa.
Reality Trail, a B2B SaaS platform, develops **Customer Experience Management (CEM) software** that integrates **augmented reality (AR) and AI** to create immersive, narrative-driven customer interactions. The company targets businesses seeking to enhance engagement through **XR (extended reality) experiences**, capturing and analyzing guest interactions for deeper customer insights. Founded by a mother-daughter team, Reality Trail focuses on democratizing advanced AR/AI tools for urban and commercial applications.
Build in Tulsa Techstars selects **12 companies** for its **Spring 2024 accelerator program**. The cohort advances through the program’s structured support, including mentorship and resources. This initiative continues the organization’s focus on fostering innovation in Tulsa’s startup ecosystem.