WISE Ventures, the investment arm of the Wilf family, has made a minority investment in **Rec**, a recreational sports operations platform founded in 2022. The firm describes the deal as a significant financial commitment, with plans to leverage Rec’s platform across the Wilf family’s sports and real estate assets in the future.
The United States Tennis Association (USTA) is investing in **Rec Technologies** to improve how players find and access public tennis courts. The move supports USTA’s goal of making the U.S. the top tennis-playing nation by 2035. Rec Technologies develops digital tools to streamline court discovery and access for millions of recreational players.
USTA Ventures backs **Rec**, an AI-powered platform linking users to local parks and recreation facilities for court rentals, lessons, and sports programs. The investment marks the U.S. Tennis Association’s fifth venture since launching its fund in 2023. USTA Ventures typically targets minority stakes in early-stage tech startups aligned with its mission.
Rec raises $11 million in Series A funding to upgrade public recreation software. The round is led by Crosslink Capital, with NBA players Kevin Durant and Larry Fitzgerald joining as investors. The company aims to streamline access to public parks, sports fields, and facilities through its digital platform.