Reeler was founded with the mission to democratize access to fresh fish by connecting consumers directly to local, sustainable fisheries. The company aims to break up inefficient supply chains and provide the freshest seafood available, straight from the boats of local fishers. Reeler offers a marketplace where consumers can purchase seafood that is not only fresher but also more eco-friendly and sustainable compared to traditional store-bought options. Their market focus is on individuals who value sustainability, fair trade, and supporting local economies.
Notable affiliated people include local fishers who benefit from fair pay and sustainable fishing practices. Reeler has achieved significant milestones, including offering seafood that is 30-50% cheaper than store prices while ensuring it is fresher and more sustainable. The overall impact of Reeler is substantial, as it supports local fishing communities, promotes eco-friendly practices, and provides consumers with higher-quality seafood, thereby contributing to a better planet.