Reflex operates a two-sided staffing marketplace for retail. Retailers post open shifts through the Reflex retailer platform and get matched with vetted local workers, while workers discover flexible shifts and manage schedules through the Reflex worker app.

The marketplace covers onboarding, scheduling, time tracking, and payments so stores can fill gaps quickly and workers can control when and where they work. The company serves retailers from its Austin Texas base and raised a 4.5 million dollar seed round in June 2022 to expand the network of retail partners and workers and to develop the platform further.