Reset

Reset embedded approach differentiates it from direct-to-consumer EWA providers by keeping credit unions as the primary financial home. Members access earned wages through their existing institution rather than switching to neobanks.

The platform generates premium interchange revenue for credit unions on everyday spend, increases deposits by 27% on average, and maintains checking account balances 36% higher than prior levels. More than two-thirds of Reset seed round came from its credit union customers, demonstrating strong market validation.

The earned wage access market is growing as consumers seek faster access to their money. Reset targets credit unions and community banks, helping them compete with neobanks that offer early pay access.

Reset was selected for Curql Spring 2025 Accelerate program and named one of six fintechs for Filene Research Institute 2026 FiLab program. The company is piloting with six credit unions representing 1.2 million members and $17 billion in combined assets.

Reset provides an embedded earned wage access platform built for credit unions and community banks. The platform enables members to access their earned wages daily, fee-free, through a card issued by their financial institution.

The product supports W-2 workers, gig earners, military personnel, and Social Security recipients. It integrates directly into existing technology stacks and helps institutions grow direct deposit relationships, increase core deposits by 27% on average, and generate premium interchange revenue.