LG Uplus and Kiwoom PE are acquiring Revu Corporation, an influencer marketing platform. Revu connects advertisers—including small businesses—with influencers from a database of around 700,000 and evaluates campaign performance. The company listed on KOSDAQ in October 2023.
OB Beer dealmaker **Lee Sang-hoon** completes his first solo acquisition by purchasing **RevU**, expanding his investment portfolio. The move marks a shift toward independent deal-making after prior collaborations. RevU operates in the digital advertising technology sector, specializing in performance marketing solutions for global brands.
LG Uplus is pursuing the acquisition of REVU Corporation to strengthen its market position. The move follows heightened rivalry with Daou Technology in the same sector. REVU specializes in software solutions for telecom operators, aligning with LG Uplus’s expansion strategy.
Revu Corporation introduces an AI-powered influencer marketing platform designed to enhance campaign efficiency. The system integrates artificial intelligence to streamline processes for brands and influencers. The platform aims to optimize productivity through AI-driven tools and analytics.
