Ripe Digital Entertainment (RDE) was founded with the mission to lead the Video On-Demand (VOD) digital entertainment space by creating a multi-platform video network. The company focuses on aggregating and producing short-form video content aimed at young adult audiences, distributing this content across cable, broadband, and wireless platforms. RDE's innovative approach includes "Connective Advertising®," which enhances the video experience for both marketers and viewers, making it the first to sell television advertising in this integrated manner.

Notable figures associated with RDE include its founding team and early investors who recognized the potential of multi-platform VOD networks. The company has achieved significant milestones, such as pioneering connective advertising and establishing a strong presence in the young adult market. RDE's impact is evident in its ability to seamlessly integrate advertising with engaging content, setting a new standard in the digital entertainment industry.