Roger
Roger is an AI sales development representative that automates outbound prospecting, personalized outreach, and meeting booking.
Competitive Advantages
Roger differentiates itself from templated AI SDR tools by combining agent-driven research with a managed service layer. The platform reasons about each prospect's context using live signals from job posts, hiring patterns, leadership changes, and company websites rather than relying on static contact lists.
The bundled human SDR oversight reduces setup and management overhead for founders and small teams, while multi-channel execution across email and LinkedIn lets campaigns run continuously without manual intervention.
Source: clawgtm.com
Pricing Strategy
Roger uses volume-based pricing that scales with outreach investment, similar to paid advertising. The company does not publish fixed tier prices on its website; instead it promotes a managed-service model where a dedicated human SDR oversees AI-driven campaigns.
This positions the product as a replacement for a full-time sales development representative, pitched at a fraction of the typical 0,000-00,000-plus annual salary and recruiting cost.
Source: hireroger.com
Product Overview
Roger's core product is an AI sales development representative. The agent takes an ideal customer profile, searches LinkedIn, company websites, and social profiles for matching decision-makers, verifies email addresses, writes personalized outreach in the user's tone, and follows up across email and LinkedIn to book meetings.
A companion CRM product captures prospect research, outreach sequences, responses, and booked meetings in one system. Both products are offered through a managed service model that pairs the AI agent with a dedicated human SDR who oversees campaign setup and optimization.
Source: hireroger.com