Royal, founded in May 2021 by Opendoor co-founder JD Ross and DJ/producer Justin "3LAU" Blau, is a US-based platform headquartered in Austin, Texas. The company's core mission is to democratize music ownership by allowing fans to purchase limited digital assets representing music rights. This innovative approach aims to create a more equitable music industry by providing artists with new revenue streams and fans with a stake in their favorite music. Royal focuses on leveraging blockchain technology to facilitate these transactions, targeting both music enthusiasts and investors.
Notable figures affiliated with Royal include co-founders JD Ross and Justin "3LAU" Blau, who bring significant expertise from the tech and music industries. The company has attracted attention for its pioneering model and has secured investments from prominent venture capitalists and industry leaders. Key achievements include successful pilot projects and partnerships with high-profile artists, which have demonstrated the viability and appeal of their platform. Overall, Royal is making a significant impact by reshaping how music rights are bought, sold, and valued in the digital age.
