SafeGraph, an American information technology company, was founded with the mission to power innovation through open access to geolocation data. The company specializes in providing comprehensive Points-of-Interest (POI) data, geofences, business listings, and foot-traffic data. These services are designed to enhance geolocation accuracy, marketing attribution, retail analytics, and location intelligence. SafeGraph's market focus includes developers and businesses seeking high-quality data to drive their geospatial and analytical needs.
Notable affiliated people include Auren Hoffman, who has been instrumental in the company's growth and vision. SafeGraph has attracted significant investment from leading venture capital firms, underscoring its potential and market impact. Key achievements include the development of premium global POI data and high-quality building footprint data, which have reduced attribution errors for clients. The company's data solutions have empowered numerous organizations to innovate and make informed decisions, solidifying SafeGraph's role as a pivotal player in the geolocation data industry.
