Sandals plans to expand its operations beyond the Caribbean following a $3 billion acquisition by Royal Caribbean. The move signals a shift in the company’s regional focus under Executive Chairman Adam Stewart. The deal positions Sandals to leverage Royal Caribbean’s global reach and resources for future growth.
Sandals Resorts International invests **US$200 million** to redesign three Jamaican resorts after Hurricane Melissa. Executives call this a unique opportunity to overhaul properties following the storm’s damage. The company leverages the disruption to implement large-scale upgrades across its flagship locations.
Sandals Resorts International is launching a multi-million-dollar advertising campaign and brand refresh to redefine its identity as the leading voice of Caribbean hospitality. The luxury all-inclusive resort chain aims to reposition itself through a new branding initiative called *Made of Caribbean*.
Sandals Resorts expands its all-inclusive Caribbean properties with new suite offerings across its adults-only resorts. The upgrades include refreshed accommodations in Jamaica and Saint Lucia, catering to travelers seeking premium, inclusive stays. The brand continues to enhance its portfolio with exclusive amenities and private retreat-style experiences.
