Founded in 2012, Scholaroo aims to simplify the college funding process by providing instant scholarship alerts to students worldwide. The platform eliminates the need for lengthy questionnaires and outdated data, offering a streamlined experience through mobile push, text message, or email notifications. Scholaroo's core mission is to make scholarship searches more efficient and accessible, thereby supporting students in their educational pursuits. The service caters to a broad market of students seeking financial aid for college.

Notable achievements include attracting 100,000 users prior to its official launch in May 2012, highlighting the significant demand and trust in its innovative approach. Scholaroo has made a substantial impact by enhancing the accessibility of scholarship information, thereby helping countless students secure necessary funding for their education. The platform's user-friendly design and effective matching algorithms set it apart from traditional scholarship search services.