Scratchpad was founded with the mission to streamline the workflow of account executives and sales representatives by providing a real-time HTML and CSS editor tailored for Salesforce updates. The company's vision is to enhance productivity and efficiency in sales operations. Scratchpad offers tools that allow users to quickly update Salesforce, take detailed sales notes, and manage daily tasks effectively. Their market focus is primarily on sales professionals who need a seamless and fast way to handle their CRM activities.

Notable figures associated with Scratchpad include its founders and key investors from prominent venture capital firms. The company has achieved significant milestones, including the introduction of innovative features like Zero Boards, which helps users manage next steps, leads, opportunities, and accounts akin to the "Inbox Zero" concept. Scratchpad's impact is evident in its growing user base and positive reception among sales teams seeking to optimize their Salesforce experience.