Seera

A new Destination Management Company connecting tour operators and travel agents to our Kingdom’s most inspiring experiences.

Saudi Arabia offers diverse attractions, from desert landscapes to Red Sea beaches and historic cities.

Seera Group uses Quantum Metric’s digital experience analytics to enhance customer experiences, as detailed in a case study.

The AlUla Development Company and Seera Group will develop a 215-key CHOICE Clarion Hotel in AlUla’s central business district, with an estimated cost of SAR 170 million.

A report titled *Decoding the Saudi Arabian Travel & Tourism Industry* highlights growth opportunities in Saudi Arabia’s domestic, religious, outbound, business, and international inbound travel sectors.

Al-Tayyar Travel Group published the first therapeutic and health spa travel brochure in the Kingdom’s market.

Al-Tayyar Cargo Services signed a general sales agreement with British Airways to provide cargo services in Saudi Arabia.

((Al-Tayyar Insurance Broker)) one of Al-Tayyar Travel Group’s companies, which specialized in all kinds of insurance brokering, concluded an agreement with the Company for Co-operative Insurance/ Al-Tauwniya, which is the first company in the Saudi insurance market, under such an agreement ATG has obtained the distribution rights of Hajj and Umra insurance policy outside Kingdom […]

"Al-Tayyar Travel Group" confirms that the developments of aviation industry in the region and the world would reflect more growth in travel and tourism sector in the Kingdom, and stimulates for more improvement and development in services provided by the companies operating in this field. CEO for business development Mr. Rashed Al-Muqait said: "The last […]

Jadarah participants, from Seera Group’s five-month accelerator program, began on-the-job training to gain technical and interpersonal skills.

Bringing cultures together through the power of travel.

Seera Group invests in assets like the Riyadh Front Conference & Exhibition Center to generate sustainable returns and liquidity.

Investor relations documents and information are published here.

Email: investors@seera.sa

Seera Group Holding reports a **2,566% year-over-year jump in net profit**, reaching **SAR 80 million** in Q2 2026. The figure marks a sharp increase from **SAR 3 million** in the same period of 2025. The company’s financial performance highlights rapid profitability growth in its core operations.

Aug 2026MaaalNews article

Seera Group Holding shareholders approved an 8.65% capital reduction, lowering the company’s capital from SAR 3 billion to SAR 2.74 billion. The decision follows excess capital identified during an extraordinary shareholders meeting. The move aims to optimize financial structure amid surplus funds.

Jun 2026ArgaamPlusNews article

Comfort Hotel Riyadh Olaya opens in Riyadh’s Olaya business district, catering to business and leisure travelers. The hotel positions itself as a central hub for exploring local attractions, including The Sky Bridge. It targets visitors to Saudi Arabia seeking convenient accommodation near key destinations.

Jul 2024Seera GroupNews article

Seera Group Holding’s Lumi Rental Company opens its second used car sales showroom in Jeddah’s Al Jawhara district. The expansion follows rising demand for used vehicles in Saudi Arabia. Lumi operates under Seera’s car rental and leasing division, scaling its used car sales network beyond its initial location.

Jun 2023Seera GroupNews article