Founded in 2009, Semcasting, Inc. specializes in data and audience targeting solutions for both B2B and B2C marketers. The company's core mission is to leverage big data methodologies and advanced modeling techniques to create highly qualified audiences across multiple channels. Their primary products include AudienceDesigner (ADS) and IdentityXchange (IDX), which integrate demographic, firmographic, socio-economic, behavioral, and transaction data. Semcasting serves a diverse range of industries including education, financial services, healthcare, home services, non-profits, political marketing, and travel & entertainment.

Notable affiliated individuals include CEO Ray Kingman, who has been instrumental in driving the company’s vision. Semcasting has attracted significant investment from private equity firms and industry leaders. Key achievements include the development of proprietary technologies that have set new standards in audience targeting and data integration. The company has made a substantial impact by enabling marketers to reach precise audiences more effectively, thereby optimizing marketing spend and improving campaign outcomes.