Senteca Sport
Provider 
Founded 2019
Sells To B2B, B2C
Pricing Model Subscription
Ownership Private

Fan engagement and commerce platform for sports clubs, federations and sports media.
Senteca Sport extends the Senteca platform into sports as a fan engagement and ecommerce ecosystem for clubs, federations and sports media. Engagement mechanics powered by Fans United cover predictions, quizzes, ratings and loyalty, while commerce, content and CRM run on Senteca.
Modules cover matchday activations, merch and ticket sales with native checkout, first-party fan profiles with SSO, segments and analytics, and an AI-assisted CMS. The offering is headless, API-first and modular, with deployments at clubs and federations including CSKA Sofia and Ludogorets.
| Attribute | Senteca Sport | FC Core | LiveLike Fan Engagement Experiences | |
|---|---|---|---|---|
| Provider | ||||
| Founded | 2019 | 2009 | 2015 | |
| Sells To | B2B, B2C | Enterprise | Enterprise | |
| Pricing Model | Subscription | Recurring, Software, Transactional | Recurring, Software | |
| Ownership | Private | Venture-backed | Private equity-backed, Venture-backed |
Provider 
Founded 2019
Sells To B2B, B2C
Pricing Model Subscription
Ownership Private
Provider 
Founded 2009
Sells To Enterprise
Pricing Model Recurring, Software, Transactional
Ownership Venture-backed
Provider 
Founded 2015
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private equity-backed, Venture-backed
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