Founded in 2003, Serena & Lily, Inc. is a US-based company dedicated to designing and selling a diverse range of home furnishings and décor. The company's core mission is to bring a fresh, California-inspired aesthetic to homes across the nation, blending classic influences with modern touches. Their product offerings include bath towels, mirrors, lighting, chairs, sofas, beds, nursery furniture, rugs, and window treatments. Serena & Lily primarily focuses on the American market, aiming to provide high-quality, stylish options for home interiors.

Notable figures associated with Serena & Lily include co-founders Serena Dugan and Lily Kanter, who have played pivotal roles in shaping the brand's identity and growth. The company has garnered significant attention and investment from prominent venture capital firms, contributing to its expansion and success. Key achievements include the establishment of multiple retail locations across the United States and a strong online presence. Serena & Lily has made a substantial impact on the home décor industry by offering unique, thoughtfully designed products that resonate with a wide audience.