Simply Delicious, operating under the brand name Bobo's, was founded with the mission to create wholesome, delicious snacks using simple, high-quality ingredients. The company focuses on producing a variety of oat-based products such as oat bars, oat bites, PB&Js, protein bars, dipp’d bars, and stuff’d bars. Their offerings are designed to cater to health-conscious consumers, emphasizing attributes like being gluten-free, non-GMO, kosher, and glyphosate-free. Bobo's aims to provide nutritious and tasty options for people seeking convenient yet healthy snack alternatives.
Notable figures associated with Simply Delicious include its founder Beryl Stafford, who started the company inspired by her daughter’s love for baking. The company has garnered attention from several investors and has achieved significant milestones, including widespread retail distribution and a loyal customer base. Bobo's impact is evident in its commitment to quality and transparency in food production, contributing positively to the growing market for healthy snack foods.