Siprocal

The solution combines direct consumer engagement with ad revenue growth strategies.

The Comscore CTV Latam 2023 study explores trends in Connected TV across Latin America.

First-party data, unique content, and gamified experiences create user-brand connections.

Digital advertising spending continues to grow, according to eMarketer’s April 2023 report.

Mobile ad fraud harms brands by deceiving advertisers and wasting budgets.

The page outlines strategies for measuring carbon footprints and optimizing digital tools to reduce environmental impact.

The merger combines Mobile, CTV, and Gaming devices to enhance distribution and monetization.

Gamers Club, acquired by Siprocal in 2023, expands beyond gaming clubs into B2B partnerships and projects.

São Paulo focuses on growing user base and ad revenue through new partnerships.

Siprocal builds trust through secure data handling and stakeholder confidence.

The company connects inventory with data to fuel growth and partnerships.

The page describes how the company delivers immersive experiences to target audiences across the Americas.

Siprocal provides services under terms and conditions, including commercially reasonable efforts.

Advertisers increasingly demand transparency in connected TV (CTV) ad placements, seeking to know the exact shows where ads appear rather than just platforms or content categories. This shift reflects a growing preference for flexible video strategies that mirror traditional linear TV’s specificity. The industry has historically avoided direct answers on show-level ad placement, but advertisers now prioritize this level of detail for targeted campaigns.

Jun 2025siprocal.comNews article

Siprocal tops Pixalate’s Q3 2024 Seller Trust Index for **supply-side platforms (SSPS) on Samsung Connected TV (CTV) devices** in North America. The ranking reflects buyer demand for transparency in ad placements, addressing a long-standing industry gap where CTV buyers struggle to identify the exact shows their ads appear in. Siprocal’s performance highlights its role in providing granular ad inventory details for CTV advertisers.

Dec 2024siprocal.comNews article

CTV buyers in Latin America struggle to identify the specific shows where their ads appear, despite industry reliance on platform or content category data. The challenge mirrors linear television’s historical transparency gap, where show-level attribution remained unclear. Siprocal addresses this by providing granular ad placement insights for digital campaigns in the region.

Apr 2024siprocal.comNews article

Siprocal addresses a longstanding challenge for CTV (connected TV) buyers: identifying the exact TV show where their ads appear. Unlike linear television, where show attribution was standard, CTV platforms often obscure this detail, leaving buyers without transparency on ad placement. The company aims to provide clarity by revealing the specific show context for CTV ads, filling a critical gap in programmatic advertising.

Apr 2024siprocal.comNews article