Founded with a mission to improve health outcomes in Southeast Asia, Sirka aims to help individuals prevent and manage chronic diseases through expert nutrition advice. The company offers personalized plans created by certified nutritionists and dietitians, focusing on breaking bad eating habits and adopting healthier lifestyles. Customers benefit from unlimited chat access to consult with professionals and receive tailored recommendations to support their health goals.

Sirka has garnered attention for its innovative approach to health management, drawing comparisons to Noom but with a focus on the Southeast Asian market. Notable investors and affiliated experts in the health and wellness industry have supported the startup, contributing to its credibility and growth. Sirka's key achievements include successfully helping numerous clients achieve sustainable weight loss and improved health, thereby making a significant impact on public health in the region.