Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede, and Jens Grede on September 10, 2019. Headquartered in Los Angeles, California, Skims focuses on body positivity and inclusivity, offering a wide range of sizes to cater to diverse body types. The company’s core mission is to redefine the concept of shapewear by providing comfortable, high-quality products that empower individuals to feel confident in their own skin. Skims offers a variety of products including shapewear, loungewear, and underwear.
Notable figures associated with Skims include co-founders Kim Kardashian, a globally recognized media personality, and Emma Grede, a prominent businesswoman. Jens Grede serves as the CEO. The company has attracted significant investment and achieved a valuation of over $4 billion as of July 2023. Skims has made a substantial impact on the fashion industry by promoting body positivity and inclusivity, setting new standards for inclusive sizing and comfort in apparel.