Founded in 2012, SmartAsset is an online platform dedicated to providing consumer-focused financial information and advice. The company's core mission is to help individuals make informed financial decisions through educational content, personalized calculators, and tools. SmartAsset also operates SmartAsset AMP, a national marketplace that connects consumers with vetted fiduciary financial advisors. The platform caters to a broad audience, reaching approximately 59 million people each month as of January 2024.
Notable affiliated people include CEO and co-founder Michael Carvin. SmartAsset has attracted significant investment from firms like Javelin Venture Partners and TTV Capital. Key achievements include the rapid growth of its user base and the successful launch of SmartAsset AMP, which has enhanced the company's impact by facilitating connections between consumers and financial advisors. Overall, SmartAsset has significantly contributed to financial literacy and security by empowering individuals to make smarter financial decisions.
