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Smartfrog Group
AddedFeb 15, 2024
UpdatedJun 18, 2026
Smartfrog Group

Smartfrog Group

Smartfrog & Canary, a global IoT SaaS leader, offers affordable, easy-to-use tech solutions across life stages, with a focus on home security and care services.

HQ
New York City, NY, US
Founded
2014
Overview
Compare
Fundraising
Employees
Website

Founded in 2015, Smartfrog Group, also known as Smartfrog & Canary Holding Inc., is a pioneering consumer IoT SaaS company with users in over 180 countries. The company's core mission is to make modern technologies useful, easy, affordable, and safe for everyone. Smartfrog initially launched the world's first 100% consumer IoT SaaS product, offering a DIY Smart Home security subscription service starting at $7/month, which includes a free device. The company focuses on home security and care services, expanding its offerings to the US market in 2018.

Notable affiliated people and investors include key industry figures and venture capitalists who have recognized Smartfrog's innovative approach. The company has been listed among the "Ten most-funded IoT startups" and "Six startups to watch." Smartfrog's key achievements include building a comprehensive IoT software, hardware, and cloud infrastructure, allowing it to enter new verticals beyond home security. Its overall impact lies in democratizing access to advanced IoT solutions, making them accessible and affordable for a global audience.

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Smartfrog Group - Quick Facts

Who are Smartfrog Group's competitors?

Companies similar to Smartfrog Group include SmartHub.ai, Kangaroo, SensorHound and Canopy.

When was Smartfrog Group founded?

Smartfrog Group was founded in 2014.

Where is Smartfrog Group's headquarters located?

Smartfrog Group's headquarters is located in New York City, NY, US.

When was Smartfrog Group's last funding round?

Smartfrog Group's most recent funding round was for $36.6M (USD) in December 2020.

How much has Smartfrog Group raised to-date?

As of Dec 31, 2020, Smartfrog Group has raised a total of $100.6M (USD).

How many employees does Smartfrog Group have?

Smartfrog Group has 175 employees as of Feb 4, 2024.

Smartfrog Group - Classification

Ownership
  • Equity
  • Venture Capital
Technology
  • AI
  • IoT
Geographic Exposure
  • Global
Revenue
  • Recurring
  • Subscription
Customer
  • Consumers
Main Product
  • Home Security
  • IoT Solutions
Tags
  • Cloud
  • SaaS
NAICS
  • 540000Professional, Scientific, and Technical Services
  • 541500Computer Systems Design and Related Services
  • 541000Professional, Scientific, and Technical Services
  • 541510Computer Systems Design and Related Services
  • 541511Custom Computer Programming Services
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7371Computer Programming Services
Show 12 more industry codes
NAICS
  • 334100Computer and Peripheral Equipment Manufacturing
  • 513200Software Publishers
  • 330000Manufacturing
  • 510000Information
  • 334000Computer and Electronic Product Manufacturing
  • 513000Publishing Industries
  • 334110Computer and Peripheral Equipment Manufacturing
  • 513210Software Publishers
SIC
  • 5700Home Furniture, Furnishings, And Equipment Stores
  • 5730Radio, Television, Consumer Electronics, And Music Stores
  • 5734Computer And Computer Software Stores
  • 7372Prepackaged Software