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Smartly
Smartly is an AI advertising platform company serving brands, agencies, and creative teams.
Founded
2013Smartly is an AI advertising platform company serving brands, agencies, and creative teams.
Smartly offers an artificial intelligence advertising platform organized into three suites: Creative, Media, and Intelligence. The creative suite handles production and personalization of ad variants, the media suite manages campaign deployment and optimization across channels, and the intelligence suite consolidates measurement and forecasting.
The platform supports advertising across social networks, open-web display, and connected television from a shared data layer. It is sold to brand, agency, performance, and creative teams, and integrates with major advertising platforms and demand-side systems.
Digital advertising continues to shift budget toward measurable online channels, and artificial intelligence is increasingly applied to creative production, media buying, and measurement. Advertisers face pressure to produce more creative variants while demonstrating performance, which favors platforms that automate both.
The advertising technology sector remains competitive, with creative automation, campaign management, and marketing measurement vendors converging on overlapping capabilities. Platforms that connect creative and media data are positioned to compete for enterprise advertising budgets.
Smartly's positioning rests on combining creative production and media management in one system rather than treating them as separate point solutions. That integration lets campaign and creative data flow between the two, which the company presents as the basis for its optimization and measurement features.
The company serves a large base of enterprise brands and agencies and maintains integrations with major advertising platforms. It has been recognized in industry analyst evaluations of creative advertising technology.