SMARTSCORE, Korea’s leading golf platform, raises **110 billion KRW (~$76 million)** from Affirmma Capital to fuel expansion. The funding supports growth in its digital golf services, including booking, lessons, and community features. The platform serves golfers across South Korea with a focus on technology-driven experiences.
Feb 2026Asian Golf Industry FederationNews article
Affirma Capital is acquiring a stake in Smartscore to gain operational control. The $76 million investment targets expansion in South Korea’s mid-cap private equity sector. Affirma, previously Standard Chartered Private Equity, employs a bolt-on strategy to grow portfolio companies.
SmartScore is raising capital via a new share issuance following its recent restructuring. The move aims to secure additional funding to support operations and growth initiatives. The company previously underwent restructuring to address financial challenges.
SMARTSCORE Group introduces a new leadership structure to strengthen its strategic focus and expand its global operations. The move signals a shift toward consolidating decision-making and potentially accelerating international growth. No specific details on personnel changes or timelines are provided in the announcement.
Jul 2025Asian Golf Industry FederationNews article
