Social Assurance is a privately held software company led by CEO Ben Pankonin and CIO Matt Secoske. It develops engagement, communications, and compliance software for organizations under regulatory oversight, primarily community banks, credit unions, and financial brands, offering cross-channel content creation, approval, and publishing, community impact management, sales content for lenders and agents, content and campaign services, listings and reputation management, and social media archiving.
The brand portfolio extends beyond financial services: Class Intercom serves schools and districts with social media engagement, storytelling, and archiving, and the civic engagement platform MindMixer, acquired on October 29, 2025, is offered as MindMixer by Social Assurance for government and public-sector customers. The company states it serves more than 1,500 financial brands, and more than 3,500 public and private organizations combined with Class Intercom.
