Social Tip

One of the largest studies ever conducted into customer-created marketing: 10,000 consumers, 17 brands, 100,000+ receipts analysed.

Social Tip enables customers to share content and drive growth for the company.

Terms & conditions for brand partners using the Social Tip platform.

Terms & conditions for end-users of the Social Tip app.

Terms & conditions for the Social Tip Monthly £500 Prize Draw.

Social Tip compensates ordinary consumers for promoting brands they genuinely support, transforming organic endorsements into a structured marketing model. The platform leverages real customer enthusiasm to create scalable, authentic brand advocacy campaigns. This approach contrasts with traditional influencer marketing by focusing on everyday users rather than professional promoters.

Oct 2025ForbesNews article

Social Tip introduces a platform designed to enhance engagement between businesses and users on social media. The tool integrates features that streamline interactions, offering businesses improved reach and user-friendly tools. It positions itself as a pivotal solution for modern social media challenges, targeting both corporate and individual audiences.

Dec 2024PLMRNews article

Social Tip raises **$2.4 million** to build a platform that turns customers into brand influencers through incentivized word-of-mouth marketing. The company targets digital authenticity gaps, where traditional ads struggle—citing **70% of consumers** distrusting conventional promotions. Its model leverages user-generated advocacy to strengthen brand trust in online spaces.

Sep 2024SignalbaseNews article

James Watt secures over £2.5 million in crowdfunding for his new venture, Social Tip. The campaign attracts investment from a *Dragon* on the BBC’s *Dragons’ Den*. Watt previously led BrewDog as CEO.

Jul 2024MorningAdvertiser.co.ukNews article