Soda

The SNKRDUNK Authentication Lab studies counterfeit trends to improve detection methods and public awareness, collaborating with experts and institutions worldwide.

KREAM acquires SODA, the operator of the SNKRDUNK fashion e-commerce platform. The integration aims to strengthen KREAM’s position in the Asia-Pacific (APAC) region’s competitive fashion e-commerce market.

Oct 2023Retail AsiaNews article

Naver’s luxury resale platform **Kream** acquires **Soda**, the operator of Japanese limited-edition goods trading platform **SNKRDunk**. The move expands Kream’s presence in the Asia-Pacific C2C and fashion e-commerce market as part of its growth strategy.

Oct 2023Inside Retail AsiaNews article

KREAM integrates with SODA, operator of Japan’s largest limited-edition goods trading platform SNKRDUNK, to expand its C2C and fashion e-commerce presence in Asia. The partnership consolidates SODA under KREAM’s subsidiaries, leveraging its existing platform to accelerate growth. KREAM’s CEO Kim Changwook and SODA’s CEO Yuta Uchiyama lead the collaboration.

Oct 2023PR NewswireNews article

Naver’s subsidiary **Kream** invests **97.6 billion won ($71.6 million)** in **Soda Inc.**, securing a **43.6% stake** in Japan’s largest limited-edition trading platform, **Sneaker Dunk (SNDK)**. The deal positions Soda as a Kream subsidiary by mid-2024, merging operations to strengthen cross-border limited-edition goods trading. Soda previously raised funding from **SoftBank Vision Fund**.

Oct 2023KED GlobalNews article