The Softwood Lumber Board (SLB) is an industry-funded initiative dedicated to promoting the benefits and uses of softwood lumber products in various construction sectors, including outdoor, residential, and non-residential projects. Through its Think Wood campaign, SLB aims to raise awareness among architects, builders, and other stakeholders about the advantages of using wood, advocating for its sustainability, versatility, and cost-effectiveness.
SLB has made significant strides in increasing the adoption of softwood lumber in construction through strategic marketing and educational efforts. Its impact is evident in the growing preference for wood in building materials, driven by SLB's consistent advocacy and outreach programs. The organization collaborates with industry leaders and stakeholders to further its mission, contributing to a more sustainable and innovative construction industry.
