Sojern
Sojern is a travel marketing platform using traveler data and AI for hotels, destinations, attractions, and airlines.
Founded
2007Sojern is a travel marketing platform using traveler data and AI for hotels, destinations, attractions, and airlines.
Sojern's platform is anchored by the Sojern Traveler Ecosystem, which the company presents as combining hundreds of millions of global traveler profiles with AI prediction technology it says runs tens of thousands of predictions per second. Buyer-facing lines include the Travel Ad Platform, covering commission-based, managed-campaign, co-op marketing, and audience solutions.
A second line, the Guest Experience Platform, bundles a guest marketing suite for email and SMS engagement, a reputation manager for review handling, and an AI smart concierge for around-the-clock guest requests. Offerings are packaged by travel segment, including hotels, destinations, attractions, airlines, and agencies and travel brands.
Sojern's published research points to artificial intelligence reshaping how travelers plan trips, with company-commissioned work alongside Mindtrip, Sabre, and MMGY reporting that a majority of surveyed travelers already use AI tools in trip planning. The same research finds relatively few destination marketing organizations offer AI trip-planning tools or maintain documented AI strategies.
The company's 2026 State of Destination Marketing report indicates destination marketers are prioritizing economic-impact measurement and return on investment as performance pressures rise. Sojern positions its data and measurement products around this shift toward proving visitor outcomes rather than reporting clicks.
Sojern's differentiation rests on travel-specific intent data: the company collects permissioned search and booking signals from travel brands and turns them into audiences for advertising, an asset general-purpose ad platforms do not replicate. It focuses exclusively on hospitality and travel marketing rather than serving multiple verticals.
Commercial terms also lower buyer risk, notably a commission solution in which hotels pay only for completed stays. Following the RateGain acquisition and the absorption of Adara's travel intent data, Sojern claims one of the larger combined traveler datasets in its category.
Sojern's pricing emphasizes outcome-based structures, most visibly a commission solution in which hotels pay only for completed stays. Managed campaigns and co-op marketing programs give destinations and hotels flexible engagement models at different budget levels.
The company does not publish list prices; its pricing page directs buyers to contact sales for a starting point, consistent with negotiated contracts sized to campaign scope. Guest experience tools are sold as modular solutions that properties can adopt individually or combine with the advertising platform.