Twiga Foods, a Kenyan food distribution startup, has entered administration amid prolonged financial challenges. The company has undergone multiple rounds of job cuts and restructuring over nearly three years. Administrators are now overseeing its operations following sustained financial pressure.
Kenyan agri-tech firm **Twiga Foods** temporarily halts its Nairobi operations for two months while assessing potential new sites for its distribution hub. The move follows a broader business restructuring effort. The company specializes in connecting farmers and retailers through digital supply chains in East Africa.
Twiga Foods acquires controlling stakes in three Kenyan FMCG distributors—Jumra, Sojpar, and Raisons—to expand its B2B e-commerce model. The move strengthens its presence in the fast-moving consumer goods (FMCG) distribution network. The company targets deeper market penetration by integrating these distributors into its operations.
Twiga acquires controlling stakes in three Kenyan FMCG distributors—Jumra, Sojpar, and Raisons—to reduce operational costs and boost profitability. The move marks a strategic pivot toward an asset-light business model. The acquisitions eliminate the need for Twiga to manage physical distribution infrastructure.