The page describes the strengths of Connected TV (CTV) and Over-The-Top (OTT), the choices they offer viewers, and the opportunities they create for advertisers.
Marketers invested more than $22 billion in 2016 to create meaningful dialogue with valuable customers. The text says most digital marketing platforms and the impression-based market struggle to deliver meaningful messages.
Google planned to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, exchange bidding dynamic allocation (EBDA), by early May.
Sonobi, a leading independent provider of quality, premium digital inventory, today introduces guaranteed targeting on display campaigns through its JetStream platform.
Sonobi, a leading independent ad technology developer, announces today that its CEO & Co-Founder Michael Connolly has been selected as a finalist in the EY’s prestigious “Entrepreneur of the Year” Florida Awards Program.