Sool, founded with a mission to introduce premium Korean alcoholic beverages to a global audience, specializes in crafting unfiltered rice beers. Their flagship product line, Makku, includes a variety of flavors such as coffee, mango, passion fruit, and blueberry. Additionally, Sool offers Soku packs featuring flavors like strawberry, pineapple, and tangerine. The company aims to blend traditional Korean brewing techniques with modern tastes to create unique and high-quality beverages.

Notable figures affiliated with Sool include industry experts and beverage innovators who have contributed to its rapid growth and market presence. The company has garnered attention for its innovative approach to traditional Korean drinks, earning accolades in food and wine circles. Sool's impact is evident in its expanding customer base and positive reception in both domestic and international markets, positioning it as a leading brand in the premium alcoholic beverage sector.