Founded in 1983, Spanish Broadcasting System, Inc. (SBS) is an American media company dedicated to serving Spanish-speaking audiences. The company's core mission is to provide high-quality Spanish-language content across various media platforms, including radio, television, and the internet. SBS operates numerous radio stations in major U.S. markets and has expanded into television and digital media, focusing on entertainment, news, and music. The company generates most of its revenue through advertising on its diverse media properties.
Notable figures associated with SBS include its founder Raúl Alarcón Sr., who played a pivotal role in establishing the company as a leader in Spanish-language broadcasting. Over the years, SBS has attracted significant investment and partnerships, such as its recent content distribution agreement with Audacy. Key achievements include becoming one of the largest owners and operators of Spanish-language radio stations in the U.S. and hosting major events like Cubatonazo. SBS has had a substantial impact on the media landscape by providing culturally relevant content to the Hispanic community.
