Spirited Media was founded with the mission to innovate local journalism by developing new editorial and business models tailored for the digital age. The company operates three mobile-focused news websites: Billy Penn in Philadelphia, The Incline in Pittsburgh, and Denverite in Denver. These platforms are specifically designed for mobile users under the age of 40, aiming to provide timely and relevant local news to a younger audience.
Notable figures associated with Spirited Media include Jim Brady, a veteran in digital journalism. The company has garnered attention for its innovative approach to local news, emphasizing mobile accessibility and engagement with younger demographics. Spirited Media's impact is evident in its ability to adapt traditional journalism to modern consumption habits, thereby setting a new standard for local news delivery in the digital era.