Sprig

Sprig lets research teams test concepts, prototypes, and messaging before anything ships — combining interactive prototype embedding, video responses, and structured data in one study.

Sprig helps research teams build continuous experience measurement programs across critical user journeys — connecting NPS and CSAT scores to behavioral context and open-ended feedback.

Sprig connects behavioral events to targeted research so teams can capture feedback at the exact moment friction occurs — and understand why users drop off, not just where.

Sprig helps research teams capture continuous market and consumer insights by synthesizing real-time feedback and behavioral context into automated reports.

The page describes how heatmaps show where users spend time in a product and discusses 11 advanced heatmap features and their use in product improvement.

Since launching earlier this year, the company has tracked more than 260 million visitors and captured 400,000 survey responses for companies including Square and Codeacademy.

The page outlines five ways to improve product experience and prevent churn or low adoption, noting that frustrated users may switch to another tool.

The company discusses common concerns about user research and describes how two small product teams used continuous research to gain user insights and improve their products.

Sprig offers career opportunities on its product experience insights team.

The company offers plans to help organizations collect user insights for product decisions.

The page compares Sprig with traditional survey and research platforms and says its Research Agents eliminate manual study setup, coding, and analysis.

The page compares Sprig and Alchemer, saying Sprig's AI agents replace manual logic programming, complex configurations, and delayed analysis.

The page presents Sprig as a Hotjar alternative, describing how its adaptive AI surveys uncover the reasons behind research insights.

The page compares Sprig and Medallia, describing Sprig's MCP data stack connectivity and AI-vetted theme clustering.

Sprig is a product experience insights platform. The page describes its mission and values.

Sprig is an AI-powered research platform for UX teams that captures and analyzes real-time feedback and behavioral data at scale.

Sprig's Privacy Notice explains how it collects, uses, and shares personal information and how people can exercise their privacy rights.