Founded with a vision to revolutionize fleet management, STEER specializes in developing retrofit kits that convert passenger and commercial vehicles into low-speed automated driverless units. Their core mission is to enhance efficiency and reduce operational costs for fleet managers by automating tasks such as in-depot fleet operations, automated refueling, and off-duty vehicle marshaling. The company targets various low-speed applications, offering solutions that increase fleet uptime, reduce maintenance time and costs, and minimize vehicle damage.

STEER has garnered attention for its innovative approach to automated vehicle technology, attracting notable investors and industry experts. Their key achievements include successful deployments in commercial fleets, demonstrating significant improvements in operational efficiency and cost savings. By providing customizable workflows for driverless fleet movement, STEER has made a substantial impact on the transportation and logistics sectors, positioning itself as a leader in the automation of fleet operations.