Founded by Limor Pelleg, Striv3 is a digital platform designed to connect athletes with coaches for personalized remote training. The company's core mission is to enhance athletic performance through innovative technology, offering services such as AI video-assisted coaching, AR-enhanced drills, and interactive feedback. Striv3 aims to revolutionize the way athletes and coaches interact by providing tools to manage progress, create personalized practice plans, and build workout libraries. The platform targets a global market, enabling users to find and work with coaches worldwide.

Notable figures affiliated with Striv3 include CEO Limor Pelleg, who brings extensive experience from her professional basketball career in Israel and the Israeli National Team. The company has achieved significant milestones, such as integrating AI and AR technologies into its training modules, which have been well-received by both athletes and coaches. Striv3's impact is evident in its ability to increase revenue and client bases for coaches while offering athletes a comprehensive and interactive training experience.