Founded in October 2015, Strix is a marketing platform designed to connect game developers with streamers for interactive marketing campaigns. The core mission of Strix is to enhance the visibility and engagement of games through strategic partnerships with influential content creators. By leveraging the power of live streaming and influencer marketing, Strix aims to create mutually beneficial relationships between game developers and streamers. The company focuses on the gaming industry, providing a marketplace where developers can easily find and collaborate with streamers to promote their games.
Strix has raised approximately $50,000 in seed funding and is affiliated with notable institutions such as the Carnegie Mellon Center for Innovation and Entrepreneurship, where it holds a PROBE status. Additionally, Strix was part of the AlphaLab summer 2016 cycle, a prestigious startup accelerator program. These affiliations have helped Strix gain credibility and support in the competitive startup ecosystem. The platform has made a significant impact by facilitating effective marketing campaigns that increase game visibility and drive player engagement, benefiting both developers and streamers alike.