SumUp

Small shops, salons and sole traders are often turned away by banks and traditional payment providers that treat them as too small to serve. SumUp gives them card readers, point-of-sale software and a business account from one provider, so a market stall or cafe can take payments and manage its money without stitching together several suppliers.

Where Square and PayPal's Zettle also chase small merchants, SumUp sets itself apart by serving very small businesses across many local markets at once, with self-service sign-up and readers a merchant can set up alone. From that base it expands the same customer into software, loyalty and financial tools, compounding its position with each product the customer adopts.