sweetchameleon.comCrawled Nov 3, 2026
Sweet Chameleon is an AI-powered behavioral intelligence platform. Fan Engagement Measurement and Data Optimization.
Sports properties are now integrating **phygital** products—blending physical and digital experiences—to engage fans. The shift follows earlier experiments with barcodes, blockchain, and NFTs, reflecting an evolving approach to monetizing intellectual property. Examples include collectible trading cards with embedded digital content or augmented reality features tied to merchandise.
May 2024petcashpost.comNews article
XRC Labs selects 12 pre-seed startups for its largest accelerator cohort, **Cohort 14**, covering industries like healthcare, beauty, sustainability, and phygital goods. The retail technology venture firm expands its program to support early-stage companies across diverse consumer-focused sectors. This cohort marks a significant scaling effort for XRC’s accelerator initiative.
Dec 2023MediumNews article
NBALab prepares to launch its immersive entertainment venue **Cosm** in Dallas and Los Angeles next year, following the success of its Sphere in Las Vegas. The Sphere’s opening generated significant excitement, suggesting Cosm could spark similar enthusiasm in its new markets. The venues aim to deliver cutting-edge experiences blending sports, technology, and live entertainment.
Oct 2023Sports Business JournalNews article
Sweet Chameleon launches its first market products through NBALab, the NBA’s R&D incubator. The partnership produces commemorative plaques honoring the league’s six most decorated franchises and the current champion Denver Nuggets. Limited-edition items, numbering in the thousands per team, will debut before the 2023-24 season begins.
Oct 2023Sports Business JournalNews article