Sweet, a Web3 digital marketing company, launches the *MLS QUEST* campaign for Major League Soccer (MLS). The initiative uses Sui’s NFT technology to engage soccer fans with digital collectibles. The project highlights Sui’s capabilities in creating interactive, on-chain experiences for sports audiences.
Sweet introduces **MLS Quest**, a blockchain-based collectibles marketplace and gaming platform under licensing deals with Major League Soccer (MLS) and its players’ union. The platform integrates NFTs to enable fan engagement through digital collectibles tied to the league and its players.
Sweet’s CEO, Tom Mizzone, discusses the NHL’s **NHL Breakaway** initiative—a Web3 and digital collectibles project. The platform leverages NFTs to engage global hockey fans with exclusive digital memorabilia. Mizzone highlights Sweet’s role in bridging traditional sports culture with blockchain-based collectibles, aiming to redefine fan interaction through digital ownership.
