Switchboard Software, founded by the team that launched Google BigQuery, is a data engineering automation company dedicated to empowering non-technical business teams to perform technical data analysis. The company's core mission is to democratize data analysis, making it accessible and actionable for all business units. Switchboard offers a robust platform with various connectors and solutions tailored to advertising revenue analytics, retail media networks, and digital performance marketing. Their market focus spans multiple industries, including media and publishing, retail, technology, franchise operations, and financial services.

Notable affiliated individuals include key members from the original Google BigQuery team, bringing extensive expertise in data engineering and analytics. Switchboard has garnered significant attention and investment from industry leaders who recognize the transformative potential of their platform. Key achievements include successful case studies with prominent clients like DotDash, showcasing their ability to unify disparate data sources for enhanced business insights. Overall, Switchboard Software has made a substantial impact by enabling organizations to leverage data more effectively, driving better decision-making and operational efficiency.