
American general merchandise retailer operating discount department stores nationwide.
Target frames its retail strategy around merchandise selection, design and value across its store and digital channels. The company describes making strategic choices around consumer assortments, digital discovery, store experience, loyalty and engagement, technology, and team capabilities.
Target’s operating model combines general-merchandise stores with its online shop and app, letting shoppers access products through multiple channels. The retailer also maintains distinct private-label and national-brand assortments across apparel, home, food, beauty and other product categories.
Source: corporate.target.com
Target is investing to accelerate growth, with plans to open more than 30 new stores in 2026 and over 130 full-store remodels, on a path toward 300 new stores by 2035. Capital investment is expected to reach roughly $5 billion, with an incremental $1 billion in operating investments to elevate the guest experience, payroll, training, and technology including AI.
Growth priorities include home, beauty, baby, food and beverage, health and wellness, women's style, and fandom categories, supported by digital discovery and the Target Circle loyalty program.
Source: corporate.target.com
Target operates a nationwide chain of big-box general merchandise stores and Target.com, offering apparel, home goods, beauty, baby, food and beverage, health and wellness, electronics, and everyday essentials. The company differentiates itself through style-forward owned brands such as Threshold, Good & Gather, Cat & Jack, and Cloud Island alongside national brands.
Digital fulfillment includes same-day services, the Target Circle loyalty program, Target Circle 360 membership, retail media network Roundel, and the Target Plus third-party marketplace.
Source: corporate.target.com