Founded in March 2010 as JustFab Inc., TechStyle Fashion Group is a US-based online fashion retailer that offers personalized women's shoes, bags, apparel, and jewelry. The company's core mission is to disrupt the fashion industry by integrating technology and fashion, creating a seamless and personalized shopping experience for its members. TechStyle operates globally, serving markets in the United States, Canada, Europe, and Australia. Its innovative approach includes partnering with artists and style leaders to develop influential global brands.
Notable affiliated people include co-founders Adam Goldenberg and Don Ressler, who have been instrumental in steering the company towards its vision of blending Silicon Valley innovation with fashion. TechStyle has attracted significant investment from firms such as Matrix Partners and Shining Capital. Key achievements include the successful launch of several popular brands like Fabletics and Savage X Fenty. The company has made a substantial impact on the fashion industry by pioneering a membership-centered, digitally native, and vertically integrated business model.