DemandScience announces that Terminus has merged into the company, with the combined business operating under the DemandScience brand. The merger brings together an account-based experience platform and omnichannel B2B revenue-marketing solutions with DemandScience’s existing data and demand-generation services. DemandScience makes the announcement on November 12, 2024.
Terminus secures a $90 million Series C led by Great Hill Partners, with participation from existing investors Atlanta Ventures, Edison Partners, and Hallet Capital. The company says it will use the financing to develop data products, hire, and expand its market.
TechPoint’s fourth-quarter 2020 review identifies two acquisitions by Atlanta-based Terminus during the year: account-based chat provider Ramble in April and San Diego-based psychographic account-profiling provider GrowFlare in November. GrowFlare CEO Matt Belkin joins Terminus as executive vice president for data, strategy, and partnerships.
Terminus announced it acquired Sigstr, an email-signature marketing platform, on December 17, 2019. The combination adds employee email engagement and relationship data to Terminus’s account-centric platform, while bringing together the Atlanta- and Indianapolis-based teams. The announcement frames the deal as powering a next-generation B2B marketing platform.
