The Counter
Established in 2003, The Counter® is the original 'better burger' joint, offering custom-built burgers with over a million possible combinations.
Founded
2003Established in 2003, The Counter® is the original 'better burger' joint, offering custom-built burgers with over a million possible combinations.
Established in 2003, The Counter® is a high-end casual dining restaurant chain headquartered in Scottsdale, Arizona. It pioneered the 'better burger' genre by offering custom-built burgers with over a million possible combinations through a checklist-style menu. The Counter® focuses on using premium ingredients such as 100% responsibly raised Angus beef, natural chicken breast, organic bison, and housemade vegan veggie burgers. Their mission is to challenge traditional burger joints by providing a unique, customizable dining experience.
The Counter® operates in the United States, Mexico, Ireland, Saudi Arabia, Ghana, and Japan. It is affiliated with Kahala Brands and has notable key people like Eric Lefebvre. The company has achieved significant market penetration and brand recognition in the gourmet burger industry. Its innovative approach and commitment to quality have made a substantial impact on the casual dining sector, setting a new standard for burger customization and quality.
Companies similar to The Counter include BurgerFi, Five Guys, The Turkey Bird Grill and Shake Shack.
The Counter was founded in 2003.
The Counter's headquarters is located in Reston, VA, US.
The Counter's most recent funding round was for $1.2M (USD) in December 2021.
As of Dec 1, 2021, The Counter has disclosed funding of $1.2M (USD). Undisclosed round amounts are excluded.
The Counter has 750 employees as of Feb 4, 2024.
Shake Shack
shakeshack.com
