Founded in 2016 by Brian Carrico and Chris Herndon, The Guild was a hospitality company focused on transforming upscale apartments into tech-enabled hotel suites. The company's core mission was to provide guests with roomy, vibe-centric spaces within vibrant urban neighborhoods, enhancing their stay through local artisan and merchant collaborations. The Guild operated a collection of 16 apartment hotels across seven U.S. markets, offering a unique blend of residential comfort and hotel convenience.
Notable for its innovative approach to hospitality, The Guild partnered with apartment buildings to convert designated floors into hotel suites, creating a seamless integration of living and lodging. Despite its initial success and the dedicated efforts of its team, The Guild ceased operations in 2023. The company's impact on the hospitality industry remains significant, having pioneered a model that combined the best aspects of apartment living with the amenities of a hotel stay.
