
End-to-end generative AI consulting service from The Hackett Group for enterprise clients.
The offering is grounded in The Hackett Group's proprietary benchmarking research and Digital World Class performance data, a research base that advisory competitors without equivalent benchmark coverage cannot replicate. Recommendations are tied to measured performance gaps rather than to technology vendor preferences.
Delivery combines advisory with proprietary software assets, including Hackett AI XPLR for use-case discovery and prioritization and ZBrain for agent building, letting the practice carry engagements from strategy through deployed applications. The firm's acquisition of the Gen AI development firm LeewayHertz added dedicated AI engineering capacity to that advisory model.
The practice sits inside a large diversified advisory firm, so generative AI work competes internally for attention with the firm's established benchmarking, finance, procurement, and shared-services franchises. Buyers seeking a specialist Gen AI engineering partner may prefer a firm whose entire identity is AI rather than one service line among many.
Delivery depends on the parent firm's platform assets and on capacity added through acquisition, which makes the offering's pace of innovation tied to group investment decisions. The service is sold as an advisory engagement rather than as a self-serve product, which limits reach into smaller organizations that want a lower-commitment entry point.
The Hackett Group's Gen AI consulting practice took shape during 2024, when the firm combined its Digital World Class transformation research with generative AI solutioning and implementation capability. On September 16, 2024 the firm announced the acquisition of the Gen AI development firm LeewayHertz and a related joint venture bringing its AI XPLR ideation platform together with the ZBrain orchestration platform, describing the combination as an end-to-end Gen AI consulting and implementation capability.
Delivery was extended in the following quarters through additional Gen AI-assisted platforms and a Gen AI-focused executive advisory program announced in April 2025. The practice now spans strategy and readiness assessment, use-case discovery, technology selection, solution design, and implementation across finance, procurement, supply chain, human resources, and information technology.
Enterprise demand for generative AI advisory keeps expanding as executives move budgets from experimentation toward production deployment, and the constraint buyers report is no longer model access but the operating discipline to select, govern, and scale the right use cases. That shift favors advisors who can tie AI investment to measurable performance gaps rather than to technology novelty.
The addressable market spans every back-office and front-office function, with finance, procurement, human resources, supply chain, and IT each carrying distinct use cases. Competition is intensifying across strategy consultancies, IT services firms, and AI-native boutiques, so differentiation increasingly rests on proprietary benchmark data, delivery platforms, and demonstrated production outcomes.
Gen AI Consulting is The Hackett Group's end-to-end advisory offering for enterprises adopting generative artificial intelligence. It spans strategy development, AI readiness and data gap assessment, use-case discovery and prioritization, technology selection, solution design and prototyping, and integration into existing systems.
Delivery is organized around a four-phase framework of ideate, evaluate, build, and deploy, supported by Hackett AI XPLR for opportunity mapping and by AI Centers of Excellence for governance. The practice serves banking, retail, healthcare, insurance, manufacturing, supply chain, and hospitality clients, and is staffed by the firm's AI and digital transformation consultants.